Brand Resources and Guidelines

Everything You Need to Represent Canidium

Find our approved logos, colors, and typography in one place, along with guidance on using them well. Whether you're on the Canidium team, working with us as a partner, or writing about us, these guidelines help keep our brand clear and consistent wherever it appears.

Horizontal logo

Icon beside the wordmark. Our primary logo and the default choice for websites, documents, email, and partner materials.

Horizontal, color

Primary logo for white and light backgrounds

SVG PNG
Horizontal, reversed

For Canidium Blue, Deep Navy, and other dark backgrounds

SVG PNG
Horizontal, monochrome

For one-color printing and grayscale documents

SVG PNG

Stacked logo

Icon above the wordmark. Best for square or vertical spaces like social avatars, event signage, and title slides.

Stacked, color

For white and light backgrounds

SVG PNG
Stacked, reversed

For Canidium Blue, Deep Navy, and other dark backgrounds

SVG PNG

Icon

The avocado on its own. Use it where the wordmark appears nearby or space is limited, like favicons, app icons, and profile images.

Icon, gray ring

For white and light backgrounds

SVG PNG
Icon, white ring

For Canidium Blue, Deep Navy, and other dark backgrounds

SVG PNG
Icon, monochrome

For one-color printing and grayscale documents

SVG PNG

Clear Space and Sizing

Our logo needs room to work. Keep text, graphics, photos, and other logos outside the clear space zone so nothing competes with the mark or appears to be part of it. Scaling it too small causes problems of its own, since the wordmark and icon start to lose detail, so always stay at or above the minimum sizes below. Select any spec to see it in action, with sizing examples shown at actual size.

Dos

Do: Use the full color logo on light backgrounds
Do: Use the reversed logo on brand blues
Do: Use the monochrome logo when color isn't available
Do: Place the logo on photos only with a calm area or overlay
Do: Resize proportionally
Do: Use the official files provided on this webpage

Don'ts

Don’t: Don't use distracting or non-complementary backgrounds
Don’t: Don't recolor the logo
Don’t: Don't stretch the logo to fit alternate dimensions
Don’t: Don't rotate or tilt the logo
Don’t: Don't add effects like drop shadows, outlines, or glows
Don’t: Don't recreate the wordmark in another font
Don’t: Don't separate or rearrange the icon and wordmark

Brand Colors

Primary

Canidium Blue

#13527C

Go-to brand color

Text use: Yes
Deep Navy

#0E3C5C

Dark backgrounds, headers

Text use: Yes
Bright Blue

#2374BB

Links, headings, headers

Text use: Headings and links
Avocado Green

#94B03D

Low-key accent, logo

Text use: Emphasis on light backgrounds

Secondary

Sky Blue

#59AAD8

Graphics, charts, icons

Text use: No
Yellow Green

#C6CE2D

High-attention accent, logo

Text use: Emphasis on dark backgrounds

Neutral

White

#FFFFFF

Background

Text use: Default on dark backgrounds
Ice Blue

#F0F6FA

Primary background

Text use: No
Light Gray

#CCCCCC

Borders, dividers

Text use: No
Mid Gray

#828282

Monochrome logo

Text use: Subtle text only
Charcoal

#333333

Default body text

Text use: Yes (default)
Black

#000000

One-color print only

Text use: Print only

Click any swatch to copy its hex code.

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?&@#$%()

Light 300
Regular 400
Medium 500
SemiBold 600
Bold 700

Heading 1

Inter Bold (700) · 48px · Line height 1.15 · #13527C

Page titles and hero headlines

Everything you need to represent Canidium
Heading 2

Inter Bold (700) · 36px · Line height 1.2 · #13527C

Section titles

Integrated revenue optimization
Heading 3

Inter SemiBold (600) · 24px · Line height 1.3 · #333333

Subsections and card titles

Our approach to sales compensation
Subheading

Inter Medium (500) · 14px · All caps · Letter spacing 0.15em · #13527C

Eyebrows above headlines and section labels

Brand resources
Body copy

Inter Regular (400) · 16px · Line height 1.6 · #333333

Paragraphs, descriptions, and most running text

Canidium helps organizations design, implement, and optimize the sales performance management programs that drive revenue. Our consultants bring deep platform expertise to every engagement.
Caption

Inter Regular (400) · 13px · Line height 1.5 · #333333

Image captions, footnotes, and fine print

Caption text for images, charts, and footnotes

When Inter isn’t available, use Arial. This mostly applies to Outlook emails and documents shared with people who don’t have Inter installed. Inter is free to download, so install it on your computer for Word, PowerPoint, and Canva work.