In the world of streaming and broadcast solutions, speed and accuracy are mission-critical. For MediaKind, a leading international provider with 1,200+ employees across 9 locations, managing highly complex solution configurations, pricing, and quotes through legacy manual processes had become a liability.
The company sells advanced products, including the world’s first 4K live streaming on the 5G platform. But their systems integrator had failed to connect SAP S/4HANA, SAP CPQ, and SAP C4C, leaving MediaKind with disconnected environments and no clear sales lifecycle visibility. Dynamic pricing requirements, complex Variant Configuration models, and improperly deployed middleware compounded the problem, stalling their digital transformation.
Highly complex products, 1,200 employees, and 9 locations—but disconnected systems left MediaKind unable to configure, price, or quote effectively.
MediaKind needed a solution partner who could bring expertise, precision, and speed. That’s when they turned to Canidium.
Canidium optimized the Variant Configuration models, redeployed SAP CPI and CPS middleware for seamless integration, and delivered a custom UI designed for advanced CPQ use cases. With tailored pricing logic and high-performance scripting, Canidium enabled MediaKind to streamline workflows, accelerate quoting, and eliminate manual approval dependencies.
“Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings.” — SAP Solutions Architect, MediaKind Inc.
The results were transformative: configurations became error-free and scalable, workflows automatically accounted for discounts, and sales teams gained real-time visibility into deals, forecasts, revenue, and billings.
FAQ: MediaKind, Canidium, and SAP CPQ Integration
1. Who is MediaKind and why did they need Canidium’s support?
MediaKind is a global provider of broadcast and streaming solutions. With 1,200 employees in 9 worldwide locations, they deliver cutting-edge technology, including the first-ever 4K live stream over 5G. Their sales processes were bogged down by manual tasks, disconnected systems, and complex pricing needs that existing solutions couldn’t support.
2. What were the biggest challenges MediaKind faced?
- Systems integrator failed to connect SAP C4C, S/4HANA, and SAP CPQ.
- Highly complex pricing models not supported by standard middleware.
- Variant Configuration models not optimized for CPQ.
- Manual sales processes created inefficiencies and errors.
3. What technical barriers existed?
- SAP CPI and CPS middleware were improperly deployed.
- Standard integration couldn’t support dynamic pricing and cost models.
- Variant Configuration models weren’t aligned with CPQ needs.
4. How did Canidium partner with MediaKind?
- Redeployed SAP CPI and CPS middleware for seamless integration.
- Optimized Variant Configuration models.
- Developed a highly complex custom UI for advanced CPQ use cases.
- Customized pricing and cost logic to handle dynamic scenarios.
- Provided consulting to the global system integrator to resolve failures.
5. What solutions were implemented and what was the impact?
- Streamlined CPQ processes, eliminating manual sales tasks.
- Automated workflows for discount handling and pricing accuracy.
- Reduced reliance on sales support, freeing resources for higher-value work.
- Accelerated generation of error-free configurations.
- Delivered scalable scripting aligned to SAP best practices.
6. What measurable results did MediaKind realize?
- Eliminated manual approval processes with automated discount workflows.
- Error-free, accelerated configurations for highly complex solutions.
- Reduced reliance on sales support, saving time and resources.
- End-to-end sales lifecycle visibility (forecasts, revenue, billings).
7. What technologies were used?
- SAP S/4HANA
- SAP CPQ
- SAP C4C (Customer Experience/Cloud for Customer)
- SAP Middleware (CPI and CPS)
- SAP Variant Configuration
8. Why Canidium?
Canidium’s deep expertise in SAP CPQ, Variant Configuration, and middleware integration enabled them to succeed where a global systems integrator had failed—delivering speed, accuracy, and scalability.
