Blog | Canidium

MediaKind Case Study

Written by Emily Butts | Sep 17, 2025 3:54:19 PM

In the world of streaming and broadcast solutions, speed and accuracy are mission-critical. For MediaKind, a leading international provider with 1,200+ employees across 9 locations, managing highly complex solution configurations, pricing, and quotes through legacy manual processes had become a liability.

The company sells advanced products, including the world’s first 4K live streaming on the 5G platform. But their systems integrator had failed to connect SAP S/4HANA, SAP CPQ, and SAP C4C, leaving MediaKind with disconnected environments and no clear sales lifecycle visibility. Dynamic pricing requirements, complex Variant Configuration models, and improperly deployed middleware compounded the problem, stalling their digital transformation.

 

Highly complex products, 1,200 employees, and 9 locations—but disconnected systems left MediaKind unable to configure, price, or quote effectively.

MediaKind needed a solution partner who could bring expertise, precision, and speed. That’s when they turned to Canidium.

Canidium optimized the Variant Configuration models, redeployed SAP CPI and CPS middleware for seamless integration, and delivered a custom UI designed for advanced CPQ use cases. With tailored pricing logic and high-performance scripting, Canidium enabled MediaKind to streamline workflows, accelerate quoting, and eliminate manual approval dependencies.

“Integrating SAP S/4HANA with the SAP CPQ solution, as well as the SAP Customer Experience portfolio, our salespeople now have access to information around the deals they make throughout the entire sales lifecycle, including forecasts, actuals, revenue, and billings.” SAP Solutions Architect, MediaKind Inc.

The results were transformative: configurations became error-free and scalable, workflows automatically accounted for discounts, and sales teams gained real-time visibility into deals, forecasts, revenue, and billings.