Gift Cards and ‘Hyperopia’
February 10th, 2011 | Articles | Jason Kearns | 1 CommentAre you using gift cards as non-cash incentives within your organization? You may think that the recipients of these cards would be more likely to actually use them if provided more time in which to do so. However studies have shown that a faster expering gift card is more likely to be used. One such [...]
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